Aastha Gupta


I am an incoming Assistant Professor in the Department of Economics and Decision Sciences at Western Illinois University. I received my Ph.D. in Economics from the Department of Economics at Southern Methodist University in May 2022. My dissertation, "Essays in Advertising, Regulation and Consumer Naivety", was written under the supervision of Prof. Santanu Roy and can be viewed here.

My research interests are Industrial Organization, Information Economics and Behavioral Economics. I currently focus on issues related to communication and advertising strategies of the firms and the possibility of deception of consumers. I investigate the impact of regulatory measures directed towards the protection of consumers, including the behaviorally naive consumers.

I hold a Bachelor's degree in Economics from the University of Delhi, India; a Master's degree in Economics from Delhi School of Economics, India and a second Master's degree in Economics from Southern Methodist University, USA.